Focus and Scope

SAMMA AJIVA: Journal of Business and Management Buddhist accepts high-quality empirical research articles, field research, and conceptual/literary studies covering topics at the intersection of business, management, economics, and Buddhist perspectives.

The scope of the journal includes, but is not limited to, the following sub-fields:

  1. Buddhist Business Economics & Economic Philosophy: Ethical economics, mindfulness in economics, and Buddhist economic models.

  2. Business Ethics & Corporate Social Responsibility (CSR): Compassionate leadership, ethical management, and social responsibility in practice.

  3. Marketing Management & Consumer Behavior: Ethical marketing, conscious consumerism, and brand management.

  4. Human Resource Management & Organizational Behavior: Workplace spirituality, Buddhist leadership, employee well-being, and conflict resolution.

  5. Entrepreneurship & Business Strategy: Sustainable business models, green entrepreneurship, and strategic management.

  6. Accounting, Taxation, & Financial Management: Ethical accounting, transparency, and financial decision-making.

  7. Banking & Financial Institutions: Ethical banking, non-bank financial institutions, and microfinance.

  8. International Business & Business Law: Legal frameworks in business, globalization, and cross-cultural trade.

  9. Business Communication & Culture: Intercultural business communication, corporate culture, and business philosophy.

  10. Information Technology in Business: Computer applications, digital transformation, and e-commerce in Buddhist business contexts.

The journal bridges theoretical research with practical implementations in modern business and management environments.