ANALISIS CUSTOMER DATABASE PADA PT TUNAS HARAPAN

Abstract

The purpose of this journal is to discuss aout customer databse and understanding customer need and want, therefo giving recomendation to upgrade business performance of company. Using the method of exponential smoothing, linear regression, and preference analysis, customer database being processed and analysis by systematic system. Result of the preference analysis showing buying pattern, product preference, and customer needed that can be used by company to upgrade product quality and the service which is offered. The result of the recomendation include develoment of marketing strategic which is focused on customer satisfaction and upgrade quality product and service which is offered